Annual Report & Economic Impact

Annual Report & Economic Impact

The Fox Tucson Theatre Foundation continues to move towards greater financial independence by holding costs down, generating additional revenue through increased and smarter programming AND through fundraising events like our annual Chasing Rainbows Gala!

As a recent economic impact survey commissioned by the Foundation suggests, the Fox Theatre is an essential economic driver in the current resurgence of downtown. The survey found that the Fox brings more than $6.3 million into downtown annually including over $2 million at downtown’s many restaurants and bars! (Click here for a snapshot of the results of the survey.)

Download our current  Annual Report and summary of a recently completed “Economic Impact of the Fox on Downtown.”

Economic Impact Snapshot

  • Fox Theatre brought an estimated $6.3 million in direct spending to downtown Tucson in fiscal year 2017 (up to 86% from $3.4 million in 2012). Of that, nearly half was spent at businesses other than the Fox. The biggest beneficiaries remained restaurant and bar establishments, where Fox patrons spent more than $2 million in 2017 while downtown for Fox events (up 68% from $1.2 million in 2012).
  • In 2017, Fox patrons who have come downtown for events at theatre spent more than $314,000 at downtown retail stores; $278,000 at other downtown arts, entertainment, and recreation places; $248,000 at downtown lodging establishments; and nearly $224,000 at other downtown service establishments. This is in addition to the nearly $1.9 million they spent on tickets and more than $264,000 for concessions and $268,000 in other expenditures at the Fox.
  • Total attendance at Fox Theatre concerts, movies, and other events in 2017 was 77,658 (up 22% from 2012). Concert attendance was up 57%!
  • Nearly 97% of Fox Theatre patrons reside outside downtown Tucson and 82% live more than 5 miles away. More than 61% live outside the City of Tucson and more than 10% of patrons travel to the theatre from outside Pima County.

Community, Media, & Business Partners

The Fox Tucson Theatre is proud to partner with organizations and businesses throughout Southern Arizona. These mutually beneficial partnerships bring quality entertainment, special interest events and spectacular fundraisers to the heart of our community!

Community Partners/Co-promoters

2nd Saturdays Downtown
Act One Foundation | On Media
Children’s Museum Tucson
Comedy for Charity
Danny Zelisko Presents
Downtown Tucson Partnership
InConcert! Tucson
Jewish Federation of Southern Arizona
Live Nation Phoenix
Lonely Street Productions
Mexican Consulate of Tucson
Rhythm & Roots

Rialto Theatre
Rio Nuevo of Tucson
Southern Arizona AIDS Foundation
Southern Arizona Attractions Alliance
Southern Arizona Blues Heritage Foundation
Tucson Chamber of Commerce
Tucson Jazz Festival
Tucson Kitchen Musicians Association
Tucson Symphony Orchestra | TSO
UA Hanson Film Institute
UA Presents
Visit Tucson

Media & Professional Services

Acoustic Storm Radio Network
American Warrior Radio
Arizona Daily Star
Arizona Lotus Radio
Arizona Public Media
Bill Buckmaster Show
Cumulus Radio
Good News Radio
Hello Hydrant Web Design

KGUN 9 TV | Morning Blend
KXCI Community Radio
Madden Media
ProVentures, Inc. Marketing
Scripps Radio Group
Tucson Lifestyle Magazine
Tucson Local Media
Zocalo Tucson Magazine